The transportation sector is the largest source of greenhouse gas emissions in Georgia, so making the switch to energy-efficient and electric vehicles (EVs) represents a key climate solution for our state. 

Making the switch to electric offers a host of benefits to Georgians, so it makes sense that EVs now make up a rapidly growing segment of new vehicle sales in Georgia and across the country. EVs accounted for more than 7% of all vehicle sales in the state in the second quarter of 2023, a number that will only rise as automakers ramp up production and consumer demand continues to shift.

For Georgia businesses, this transition represents a significant opportunity to participate in reducing greenhouse gas emissions while fostering economic growth in our state. Installing EV chargers can attract new customers, generate additional revenue, and strengthen brand reputation. By investing in EV infrastructure, businesses in our state are also supporting the 20 Drawdown Georgia climate solutions, helping us bring climate solutions home.

The Road Ahead: Why Georgia Businesses Should Consider EV Charging Stations

Have you ever thought about installing an EV charging station at your place of business? There are many benefits to making this type of investment:

1. Capitalize on Growing EV Adoption

The number of EVs on Georgia’s roads is increasing, and businesses that provide charging infrastructure will be well-positioned to serve this expanding customer base. Early adopters of EV chargers can establish themselves as go-to destinations for EV drivers, whether they’re stopping to shop, dine, or stay overnight.

2. Unlock State and Federal Incentives

Financial incentives make EV charger installation more affordable than many business owners realize. A number of tax incentives and other rebates are available in Georgia for installing EV chargers, while federal programs like the Alternative Fuel Infrastructure Tax Credit can cover up to 30% of installation costs. These incentives can significantly reduce the upfront investment costs for business owners and accelerate the return on your investment.

3. Gain a Competitive Edge and Increase Foot Traffic

Businesses with EV chargers often experience higher levels of engagement with their customers. Studies show that EV drivers tend to spend more time at locations with chargers, leading to increased sales. For example, the Dahlonega Square Hotel is one of many businesses across Georgia that reported an increase in customers after installing EV chargers, benefiting not only the hotel but also nearby businesses.

4. Enhance Brand Image and Sustainability Commitments

Consumers and employees increasingly favor businesses that prioritize sustainability. Installing EV chargers signals a commitment to reducing carbon emissions and fostering clean transportation options. This can boost brand reputation, attract eco-conscious customers, and even enhance employee retention by demonstrating corporate responsibility.

5. Prepare for Georgia’s Clean Energy Future 

As EV ownership continues to increase in Georgia, businesses that invest in charging infrastructure today will be ahead of the game as the demand for public charging stations grows. Taking proactive steps now ensures a smooth transition as EVs become the norm in our state.

Overcoming the Challenges of EV Charger Installation

While the benefits of installing EV chargers are clear, businesses may have concerns about costs, infrastructure limitations, and maintenance. Fortunately, these challenges can be effectively managed:

• Cost Considerations: Taking advantage of the financial incentives outlined above and partnering with third-party EV charging providers can defray costs and add new revenue streams.

• Infrastructure Readiness: Working closely with a local utility provider can help businesses better understand power requirements and determine the feasibility of charger installation.

• Technology and Maintenance: Selecting the right charger type ensures businesses can meet the needs of their customers while maintaining reliability. For example, slower Level 2 charging can be a good solution for hotels that offer overnight charging to guests, or for businesses located in town shopping centers where customers often plan to stay for several hours. DC fast chargers are best for businesses located along travel corridors where customers often prefer to rapidly charge their vehicles and be on their way.

How Georgia Businesses Can Get Started with EV Charging

Is your business ready to invest in EV charging? Here are some important steps to take as you get started:

1. Evaluate Your Business Needs – Begin by assessing customer demand and what space you have available to determine the type and number of chargers that will work for your business.

2. Take Advantage of Incentives – Be sure to access local and federal incentives to lower your upfront costs.

3. Partner with an EV Charging Provider – Working with a local third-party business can help streamline the process, from permitting to installation.

4. Promote Your Charging Stations – Register your chargers on platforms like PlugShare and Google Maps so EV drivers can easily locate them.

Leading the Charge for a Sustainable Georgia

Investing in EV charging infrastructure isn’t just an environmental decision—it’s a strategic business move. Georgia businesses that lead the way in embracing our state’s clean energy future will benefit from increased customer traffic, enhanced brand reputation, and financial incentives while playing a crucial role in advancing climate solutions.

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